• Lindsey White

What is the right social media site for my business?

Updated: Jul 10, 2019

With the world of social media growing larger and larger, it’s becoming more important to create a presence for your business in that world. However, there are so many platforms to choose from, where do you start? If you follow these steps, you’ll be able to identify which social media platforms are best for your business.

1) What is Your Target Market? The first step to deciding on the social media platforms to choose is analyzing your target market. Most people know this from setting up a business, but it’s good to refresh this information every so often because the world changes, businesses change and people change!

2) Your Business Isn’t Made for Every Platform. Now that you have found your target, you need to know each platform has it’s own unique target market just like your business. This is the most important thing to keep in mind because this means that not every social platform is best for your business. Each one should be evaluated separately to identify it’s uniqueness. In order to do this, you can just browse through each one to get a feel for what type of person would use it.

3) Try them out. Sometimes, you just need to try it out. Luckily, it’s free to sign up for every social media platform. So, if after trying one out for a while with a large variety of posts, it’s okay to push pause on it and move on to one that is performing better. Or, you may find that there is another platform you originally overlooked that may work well for your business. This is the time that you can play around and see what works best!

Promoting your business on social media can be a tricky thing but picking the best platform is the first step in the right direction. As long as you can find the right audience, the rest of the blocks will fall into place.

Although these steps are a great start, you may find yourself stuck and needing some more help. That’s the time to reach out to us at Magenta Strategies by phone at 774-482-4322 or email at lwhite@magenta-strategies.com. You can also find more of our blogs here and be sure to follow us on Instagram, Facebook and Pinterest!


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