3 Key Tricks to Better Understand Your Customers
The formula for a successful business is simple. Discover a major pain that customers are experiencing and provide them with a solution. As simple as this is, executing on this formula can sometimes be difficult. Many businesses make the mistake of focusing on the solution. They end up with a product that no one wants. Instead, you should focus on intimately understanding your customers. If you’re struggling to know more about them, try these three tips.
Get Their Feedback
You need to know what your customers like about your business, and what they don’t like. This will help you know what to continue, what to improve, and what to stop. The best way to do this is through asking for online reviews. Online reviews are a great way for your customers to feel like they have a voice in your business. It will also help boost your sales as others see the good experiences that previous customers had.
Don’t worry about getting bad reviews. Every business has a few customers that will not be pleased. Instead, use this as a learning opportunity. Take what the customer said and do what you can to improve your business. Reach out to that customer to resolve their concerns. This will show future customers that you care about your customer’s experience.
Use Web Analytics
Website analytics can give you lots of data about your customers that can be very useful. You can track what pages your customers like to visit the most. You can see where they tend to get hung up. Most importantly, you can see what tends to cause customers to leave your site and go somewhere else.
You can combine web analytics with artificial intelligence to provide your consumer with a more customized experience. If you notice that a certain customer really likes to buy shoes off of your site, then you can highlight shoe advertisements in your banner ads when they visit. This will help your customer find what they need more quickly.
Getting on social media is incredibly important for your business. It’s the perfect place for interacting with a wide audience on the internet. You can learn a lot about what your customers like and dislike depending on their reactions to your posts. Pay attention to the demographics that follow you and share your posts, you may find that there are factions of your target audience you weren’t aware of.
Focusing on your customer is everything in business. You should always be service oriented. Make it a passion to know your customers and provide them with solutions that are tailored to them individually. As you do that, you will be winning their business as well as their loyalty.
If focusing on your social media presence is something that you just don’t have time for, we can help! Take a look at our social media management plans to find out more about how we can fulfill your needs.